Project One

Our objective for 2013 is to deliver a truly excellent and consistent experience to an expanding customer base and retaining all that is great about Project One:

Company Direction - to continue towards our 2015 Vision

Make the change leadership agenda our own and "steal" the market
o Embed our Change Leadership proposition in all aspects of the company
o Create and share valuable content which puts Change Leadership and Project One on the CXO agenda
Develop and trial alternative service based commercial models

Brand Management & Marketing - to broaden awareness and understanding of Project One

Develop our marketing capability and operating model necessary to achieve our 2015 objectives
Establish Project One as a "stand out brand" in our selected markets
o Commence a brand refresh programme encompassing our key messages, top level change leadership proposition, "look and feel", web-site, sales, marketing and knowledge collateral
Commence a brand refresh programme encompassing our key messages, top level change leadership proposition, "look and feel", web-site, sales, marketing and knowledge collateral
Accelerate the process of building relationships for growth, through campaigns, events, and contact management
Proactively drive promotion of Project One to prospective recruits

Customer Experience - to deliver outstanding service and business outcomes on every engagement

Enhance the company's reputation through consistent delivery of business outcomes and results
Delivery of our full proposition on every engagement by providing a high value coherent consulting service using our 3 pillar model and delivery excellence framework

Customer Demand - to maintain a demand profile that provides business resilience and growth

Achieve 90%+ utilisation with most consultants working in their home region
On every engagement, establish and embed our brand, develop key relationships to support our account plan and spot and shape opportunities to support our customers objectives
Execute the Sales Plan to deliver a revenue of at least £21.1m (growth of 16.4% on 2012)
Maintain and develop our core existing clients, and attract 7 to 9 new clients
Exit the year with 20 to 23 active clients, 12 to 14 £1m run rate clients, 1 to 2 £2M+ run rate clients, and 2 new Centres of Demand

Our Team - to ensure that we retain a motivated, passionate team and attract quality people

Provide interesting and challenging work with variety and opportunity for personal development
Recruit at least 25 full-time consultants in the North and South Regions
Achieve 'consulting team critical mass' (at least 20 full-time consultants) in the South Region
Assess and share the Best Companies survey feedback and build into our business plans and company direction

Knowledge Management - to leverage our collective experience and knowledge to maximise value

Make the Knowledge-Lab easier to use and increase the visible alignment with the Change Leadership Framework through improvements to its structure, navigation and search facilities
Develop and maintain quality material in high priority areas with direction from appointed SME teams to support delivery excellence, and sales and marketing initiatives
Improve the re-use of good, relevant material in a timely manner, pushing it regularly and frequently to the whole team